Winter · Oct–Mar
Northern lights and the lowest rates
Quieter roads, better prices and a good chance of aurora overhead. We fit winter tyres for free.
Car rental · Keflavík Airport & Reykjavík
Cheap car rental in Iceland from $55 a day.
Land at Keflavík, grab your keys and hit the road. Honest prices, unlimited kilometres and drivers from 20, so more of your budget goes on Iceland itself.
8.7Wonderful500+ verified reviewsBooking.com
Traveller Review Award 2024Maintained by
Hertz Iceland mechanics
Traveller Review Award 2024Maintained by
Hertz Iceland mechanics
Let’s find your car
Every price includes CDW insurance, unlimited km and VAT.
Why choose Firefly for cheap car rental in Iceland?
- No hidden feesThe price you book is the price you pay.
- Drivers 20+ welcomeTwenty or older? You’re in, with no young-driver surcharge.
- Unlimited kilometresDo the whole Ring Road. Then do it again.
- Hertz-maintainedLooked after by Hertz Iceland’s own mechanics.
- Award-winning serviceOur guests gave us a Booking.com Traveller Review Award in 2024.
- Free winter tyresFitted for you from October to March, at no extra cost.
Why is Firefly so cheap?
Our cars are a few years older. That’s the whole secret.
We’d rather be upfront about it. Our cars have a few more kilometres on the clock, and that’s why they cost less. They never skip a service, though. The same mechanics who have kept Hertz Iceland running since 1971 check every car before it leaves.
Looked after by Hertz mechanics
Every Firefly car is serviced in the same workshop as the Hertz Iceland fleet, by people who know Icelandic roads inside out.
Made for the roads you’ll drive
The Ring Road, the Golden Circle and most of the famous stops are paved all the way. A car that’s a few years old gets you there just as well as a new one.
More for the fun stuff
What you save on the car goes on hot springs, glacier walks and that extra night in the Westfjords. Iceland isn’t cheap. Your car can be.
Since 1971Same mechanics as Hertz Iceland
Prices
Transparent prices, always all-inclusive
Three easy ways to see Iceland. Whichever you choose, insurance, kilometres and tax are already in the price.
Lowest price
Families
Highlands
Economy car
From$55/day
Nippy, easy to park and light on fuel. Ideal for Reykjavík and summer Ring Road trips.
See economy carsCompact SUV
From$68/day
Room for the whole crew, the bags and the souvenirs. A comfy pick for families and longer trips.
See SUVs4×4 for F-roads
From$65/day
Built for the highlands. Your ticket to Iceland’s F-roads in summer.
See 4×4 cars- CDW insurance included
- Unlimited kilometres
- VAT included
Our fleet
Our cheap rental cars in Iceland
City cars, wagons, SUVs and a 9-seat van, in manual or automatic. Every one is a 2022–2024 model and ready for Icelandic roads.
- Mini
VW Up or similar
- Manual
- 2WD
- 2022–2024
- Economy
VW Polo or similar
- Manual / Automatic
- 2WD
- 2022–2024
- Compact
VW Golf or similar
- Manual / Automatic
- 2WD
- 2022–2024
- Compact wagon
VW Golf Wagon or similar
- Manual / Automatic
- 2WD
- 2022–2024
- SUV
Dacia Duster or similar
- Manual
- 4×4
- 2022–2024
- SUV · Best value
Dacia Duster, older model or similar
- Manual
- 4×4
- 2022–2023
- SUV
Suzuki Vitara or similar
- Manual
- 4×4
- 2022–2024
- SUV
VW Tiguan or similar
- Automatic
- 4×4
- 2022–2024
- Large SUV
Kia Sorento or similar
- Automatic
- 4×4
- 2022–2024
- Large 4×4
Mitsubishi Pajero or similar
- Automatic
- 4×4
- 2022–2024
- 9-seat van
Ford Transit or similar
- Manual
- 2WD
- 2022–2024
Timing
Best time to book cheap car rental in Iceland
Summer · Jun–Aug
Midnight-sun road trips
Long, bright days and busy roads. Book at least two weeks ahead to lock in the best price.
All year
Same honest price, any month
Whenever you come, the price you book is the price you pay. Safety first, good vibes always.
Pick-up
Where to find Firefly car rental in Iceland
We’re a short shuttle ride from Keflavík Airport (KEF), with a second desk in Reykjavík. Getting your car takes minutes, not half your first day.
Keflavík Airport (KEF)Short shuttle ride from arrivals
Reykjavík CityFlugvallarvegur 5, 101 Reykjavík
Land at Keflavík
Collect your bags and head out through arrivals. Welcome to Iceland!
Hop on the shuttle
A quick ride takes you straight to the Firefly desk, where we’ll have your paperwork ready.
Grab your keys and go
You’ll be on the road faster than you can say Eyjafjallajökull.
Straight talk
Is Firefly the right rental for you?
You’ll love Firefly if you’re
- Travelling on a budget
- Planning the Ring Road or Golden Circle
- A student or young driver (20+)
- Travelling solo or in a small group
- On a short city break in Reykjavík
- Happy to drive a car with a few years on it
Hertz might suit you better if you need
- A brand-new vehicle
- Premium or luxury models
- Pick-up outside Keflavík or Reykjavík
- Long-term rentals over 4 weeks
FAQ
Got questions? Same.
These are the ones we hear most. If yours isn’t here, give us a shout. We love a good chat.
Call +354 522 00 22Email firefly@firefly.is
Are there any hidden fees?
Nope. CDW insurance, unlimited kilometres and VAT are all in the price you book, so there are no surprises when you pick up your keys.
Can I rent a car if I'm under 25?
Yes. If you're 20 or older, you're good to go, and there's no young-driver surcharge. We won't charge you extra for being the youngest on the trip.
Do I actually need a 4×4 in Iceland?
It depends on where you’re heading. For the Ring Road in summer, an economy car is all you need. For F-roads or a winter trip, go for a 4×4. Icelandic weather has its own plans.
Why is Firefly so cheap?
Our cars are a few years older than you’d get at the big brands. That’s the whole reason. They’re looked after by the Hertz Iceland mechanics and will happily take you to the glacier and back.
Who looks after the cars?
The same mechanics behind Hertz Iceland, who have kept cars running here since 1971. Every Firefly car is checked before it goes out to you.
Where do I pick up my car?
At Keflavík Airport, a short shuttle ride from arrivals, or at our desk in Reykjavík City. Two places, no confusion.
Travel blog
All travel guides Road trip guides for Iceland
Itineraries, driving tips and hidden gems from the people who drive these roads every day.
Your Iceland road trip starts at KEF.
It takes a couple of minutes to book, and the price won’t change at the desk. See you at Keflavík!
Find your car