At Firefly Car Rental Iceland, we believe that the mesmerizing beauty of Iceland should be accessible to all. Whether you are a group of university students eager to explore the rugged terrains, or a large family looking to make the most out of your vacation budget, we have the perfect car rental solution for you.
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All prices include CDW insurance, unlimited mileage and VAT.
We’re just a short shuttle ride from Keflavík Airport (KEF) — no long transfers, no confusion, no stress. Just land, head to our Firefly location, pick up your keys, and you’re ready to go — your Iceland road trip starts faster than you can say “aurora borealis.” ✈️🚗✨
✅ Perfect for
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Older doesn’t mean unreliable. Here’s why Firefly works for most Iceland road trips.
Hertz-trained mechanics
Every car is inspected and maintained by the same team behind Hertz Iceland — Iceland’s most experienced car rental mechanics.
Built for Iceland roads
The Ring Road, Golden Circle and most popular routes are fully paved. A 3-year-old VW Golf handles them just as well as a brand-new one.
More money for Iceland
Save on the car. Spend it on hot springs, glacier hikes, and whale watching. Iceland is expensive enough — your rental doesn’t have to be.
Economy, Variety, Adventure: Discover Iceland in style without breaking the bank! From nifty economy cars to spacious full-size models, available in both 2WD and 4x4, with manual and automatic transmissions, we’ve got the perfect travel companion for every adventurer. Explore more, save big, and travel your way!
Explore Iceland with the Experts: Unlock the secrets to a perfect Icelandic road trip with our latest blogs, packed with itineraries, travel tips, safety advice, and local insights. Whether you're looking to save on your rental, find the best spots, or stay safe on the roads, we've got you covered!
Iceland is a beautiful country to visit and during your stay our main concern is your safety. Although Iceland is considered to be one of the safest countries in the world some conditions are most likely different from what you are accustomed to. We provide you with safe cars but the more you are informed about traveling in Iceland the better.