WHO IS FIREFLY ICELAND?

Since opening our doors in May 2014, Firefly Iceland has been on a mission to transform the car rental landscape in Iceland, ensuring affordable travel options are accessible to all. Over the years, we’ve cultivated a strong reputation as a reliable, budget-friendly option for explorers from all corners of the globe. Our journey began with a simple yet powerful idea: to create unforgettable journeys for travelers while fostering deep connections between people and the mesmerizing Icelandic landscapes.

Through highs and lows, summer’s midnight sun, and winter’s magical Northern Lights, we’ve stood by our brand promise of customer-centricity, authenticity, and affordability. Today, we celebrate our heritage, embrace our growth, and continue to write new chapters in the Firefly Iceland story, with you, our cherished travelers, at the heart of it all.

WHAT IS FIREFLY ICELAND OFFERING?

A Fleet to Fit Your Dreams: With a diverse fleet of vehicles ranging from nimble economy cars to spacious SUVs, available in both 2WD and 4×4, and with manual and automatic transmissions, we’ve got just the right car to suit your travel style and budget. Our well-maintained older models are perfect for the extreme budget traveler, ensuring no one misses out on the chance to explore the breathtaking landscapes of Iceland.

Your Budget Travel Companion: At Firefly Iceland, we pride ourselves on offering some of the most competitive rates in the Icelandic car rental market. Our passion for exceptional customer service and unwavering commitment to affordability means you’re guaranteed great prices, authentic experiences, and a customer-centric approach every time you choose us.

Where to find Firefly car rental in Iceland?

Nestled inside the hustle and bustle of Iceland’s main gateway, the Keflavik International Airport (KEF), you’ll find our friendly Firefly team eagerly waiting to set you up with the perfect ride. Just look for the Hertz Car rental desk when you arrive – that’s where the magic happens, and your adventure begins!

Connect With Firefly Iceland

Got questions? Need help planning your trip? We’re all ears and ready to help!

Give us a ring at +354 522 00 22 or

drop us an email at firefly@firefly.is.

Let’s make your Icelandic adventure unforgettable, together!

The Cheapest rental car options in our Fleet

DUSTER

Dacia Duster or similar | Manual | 4×4 | 2020-2021 (CFMX)

Group E2 Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 3 Large
  • 5 Doors
  • Manual
  • Airconditioning

Suitable for the highland F-roads. Please read Terms & Conditions.
You must be 20 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 116 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
VW-GOLF

VW Golf or similar | Automatic | 2020-2021 Model (CDAX)

Group: B2 Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 2 Large Bags
  • 5 Doors
  • Automatic
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • 1 Small Bag
  • 2 Large, 1 Small
  • 138 cc
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW-GOLF

VW Golf or similar | Manual | 2020-2021 Model (CDMX)

Group: B Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 2 Large Bags
  • 4 Doors
  • Manual
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • 1 Small Bag
  • 2 Large, 1 Small
  • Front Wheel Drive
  • 125 C02 g/km
  • Adjustable Steering
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW-POLO

VW Polo or similar| Manual | 2020-2021 Model (EDMX)

Group A Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 2 Large
  • 5 Doors
  • Manual
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • Front Wheel Drive
  • 99 C02 g/km
  • Adjustable Steering
  • ABS
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
TIGUAN

VW Tiguan or similar | Automatic | 4×4 | 2020-2021 Model (IFAX)

Group: OReservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 3 Large
  • 5 Doors
  • Automatic
  • Airconditioning

Suitable for the highland F-roads. Please read Terms & Conditions.
You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW_UP

VW Up or similar | Manual | 2020-2021 Model (MBMX)

Group: Z Reservations are made by car category only. ,We cannot guarantee a specific car model. or similar

  • 4 Passengers
  • 1 Large
  • 4 Doors
  • Manual
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • Petrol or Diesel
  • Front Wheel Drive
  • 95 C02 g/km
  • Adjustable Steering
  • ABS
  • USB
  • Power Steering
  • Remote Locking
  • Fog Lamps