Looking for a reliable and affordable vehicle rental in Iceland? At Firefly Car Rental Iceland, we make it easy to explore Iceland’s stunning landscapes on a budget. Whether you’re a solo traveler, a group of university friends, or a family on vacation, we offer a wide range of cheap rental vehicles to suit every need and season.
Choose from compact economy cars ideal for Reykjavik city driving, or opt for a budget-friendly 4×4 SUV to conquer Iceland’s highland roads and winter terrain. For the most cost-effective option, our well-maintained older model rentals offer the same performance at a lower rate. All our rentals are conveniently available at Keflavík International Airport, so you can pick up your car and start your Iceland road trip without delay.
Browse our fleet by vehicle category below to find your perfect ride!



Economy 2WD Cars – Best for City Roads & Budget Travelers
Our cheap 2WD economy cars are perfect for travelers focused on affordability and comfort. Whether you are navigating Reykjavik’s city streets or exploring the Golden Circle, these compact cars are easy to park, fuel-efficient, and ideal for paved roads. They’re the best option for summer travel and short-distance road trips across Iceland’s popular routes.
Cheap 4×4 Car Rental in Iceland – SUVs for Highlands & Winter Travel
Planning a winter adventure or venturing into Iceland’s rugged highlands? Our affordable 4×4 SUVs provide the traction, clearance, and durability you need. These budget SUV rentals are built to handle Iceland’s unpredictable weather, snowy roads, and gravel trails, giving you peace of mind while keeping costs low.
Older Model Rentals – Cheap Cars with Trusted Performance
Want to save even more on your vehicle rental in Iceland? Our older model rental cars (approximately 4 years old) offer the same dependable performance and comfort as newer models, at a fraction of the price. These vehicles are fully serviced and maintained to high standards, making them a smart choice for cost-conscious travelers who don’t want to compromise on safety or reliability.
Why Choose Firefly for Vehicle Rental in Iceland?
With years of experience in Iceland’s rental market, Firefly Iceland offers budget-friendly rental cars backed by excellent customer service. We provide flexible booking options, free cancellation on most rentals, and easy pickup at Keflavík Airport. Our fleet includes vehicles suitable for all seasons and terrain types, making us the go-to choice for affordable vehicle rental in Iceland.
If you are planning a scenic road trip along the Ring Road or a city break in Reykjavik, Firefly helps you get the most out of your Iceland journey without breaking the bank.