There are a few things that we would like you to remember

The driver must present a valid driver’s license held for a minimum of one year at the time of rental.

The minimum age for rentals in Iceland is 20 years for passenger cars and 23 years for SUV´s and larger vehicles.

Reservations are made by car category only. We cannot guarantee a specific car model.

Please ensure that you carry all booking references and Firefly reservations confirmation number with you. This avoids confusion and delay at the time of rental.

A credit card in the main driver’s name is required for booking and renting a vehicle. However, you may opt to pay by other means at the termination of rental, subject to specific terms and conditions being met.

Acceptable credit cards are Diners, American Express, MasterCard and VISA.

Cash, Prepaid Credit Cards, Debit cards and Visa Dankort are not accepted.

Firefly vehicles are rented with a full tank of fuel and therefore you are required to return your car with a full tank. A fuel and service charge will apply unless the car is returned with the same amount of fuel as when rented.

Opening Hours

Book a car online and we will be there to assist you. We meet all reservations at Keflavik International Airport. If you are arriving by flight it would be very helpful if you would put your flight number with your reservation, in case of flight delays.

Pick up Service / Shuttle

Keflavik International Airport station

Please go to the Firefly meeting point at Hertz car rental desk, Hertz is located just after you clear customs in the Terminal building.

Firefly rental location is only 300 meters (approx. 350 yards) from Keflavik International Airport Terminal. We offer a free shuttle service to/from the airport to our station in Bilkavellir 1, 235 Keflavíkurflugvöllur. Please provide your flight details in the booking process.


Reykjavik City Office

A shuttle service is also available to/from all major hotels and guesthouses around Reykjavík downtown centrum.

During busy periods we cannot guarantee taking your full party between the locations. In this circumstance, we take only the driver of each party without luggage to collect the vehicle.

Hotel pickups:
Weekdays from 8:30 – 16:00
Weekends from 08:30 – 15:00.

Let us know by calling us at +354 522 00 22 or send us an e-mail with your full name and booking number.

Choose your location here.

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Emergency Service

If the vehicle breaks down we have 24/7 emergency service and we can be reached at +354 858 0499.  In case of emergency and accidents please contact 112

We have made an agreement with a company that has been operating roadside assistance services in Iceland since 1971, so you are in good hands!

Our Vehicles

Our vehicles are around 15 – 36 months old. They have normally been driven from 25.000 – 75.000 km, so they are in good shape. They are very well maintained and well suited for Icelandic roads. But please choose a vehicle appropriate for your journey, number of passengers and luggage amount.

Take a look at our Fleet Guide here.

When I forget stuff in the car

Don’t worry, just call (+354 522 0022) or drop us a line ( with your rental details, what you forgot and delivery address, we will send it over for a reasonable fee (usually around 4.500kr).

You can also contact us by filling out this form.

What is included in the price

All rates include:
CDW = Collision Damage Waiver
Third Party Insurance
Unlimited mileage

Age limit

You need to be 20 years old to rent a passenger car and have a valid driving license for one year.
You need to be 23 years old to rent larger vehicles and have a valid driving license for one year.


Cancellation fee

16 days before – No charge
15 to 8 days before – 40% of total value
7-2 days before – 50% of total value
1 day before – 80% of total value
No show – 100% of total value

Parking or speeding tickets

If you get a parking ticket or some other form of traffic violation you will be charged the full value of the ticket, in addition to that an administration fee of 4900 ISK will be charged.