There are a few things that we would like you to remember

The driver must present a valid driver’s license held for a minimum of one year at the time of rental.

The minimum age for rentals in Iceland is 20 years for passenger cars and 23 years for SUV´s and larger vehicles.

Reservations are made by car category only. We cannot guarantee a specific car model.

Please ensure that you carry all booking references and Firefly reservations confirmation number with you. This avoids confusion and delay at the time of rental.

A credit card in the main driver’s name is required for booking and renting a vehicle. However, you may opt to pay by other means at the termination of rental, subject to specific terms and conditions being met.

Acceptable credit cards are Diners, American Express, MasterCard and VISA.

Cash, Prepaid Credit Cards, Debit cards and Visa Dankort are not accepted.

Firefly vehicles are rented with a full tank of fuel and therefore you are required to return your car with a full tank. A fuel and service charge will apply unless the car is returned with the same amount of fuel as when rented.

Opening Hours

Book a car online and we will be there to assist you. We meet all reservations at Keflavik International Airport arrival hall. If you are arriving by flight it would be very helpful if you would put your flight number with your reservation, in case of flight delays.

Pick up your rental car

Keflavik International Airport station

Please go to the Firefly meeting point at Hertz car rental desk INSIDE the Iceland KEF airport, Hertz is located just after you clear customs in the Terminal building.


Emergency Service

If the vehicle breaks down we have 24/7 emergency service and we can be reached at +354 858 0499.  In case of emergency and accidents please contact 112

We have made an agreement with a company that has been operating roadside assistance services in Iceland since 1971, so you are in good hands!

Our Vehicles

Our vehicles are around 15 – 36 months old.They are very well maintained and well suited for Icelandic roads. But please choose a vehicle appropriate for your journey, number of passengers and luggage amount.

Take a look at our Fleet Guide here.

When I forget stuff in the car

Please fill out this form.and we will contact you as soon as possible.

What is included in the rental price

All rates include:
CDW = Collision Damage Waiver
Third Party Insurance
Unlimited mileage

Age limit

You need to be 20 years old to rent a passenger car and have a valid driving license for at least one year.
You need to be 23 years old to rent larger vehicles and have a valid driving license for at least one year.


Cancellation fee

16 days before – No charge
15 to 8 days before – 40% of total value
7-2 days before – 50% of total value
1 day before – 80% of total value
No show – 100% of total value

Parking or speeding tickets

If you get a parking ticket, unpaid toll fee or some other form of traffic violation you will be charged the full value of the ticket, in addition to that an administration fee of 4900 ISK will be charged.