Iceland’s breathtaking landscapes, shaped by towering waterfalls, vast glaciers, and powerful geothermal activity, attract travelers from around the world.

As you prepare to explore this extraordinary country, responsible travel becomes essential. Responsible travel is not just a buzzword. It is a commitment to protecting Iceland’s fragile nature and respecting local culture so future generations can experience the same untouched beauty.

At Firefly Iceland, we believe cheap car rental and responsible tourism can go hand in hand. By offering cost-effective rental cars, we help travelers explore Iceland independently while encouraging mindful travel that protects the environment.

What is Responsible Travel in Iceland?

Responsible travel means making informed choices that minimize environmental impact and respect local communities. In Iceland, this is especially important. Moss fields can take decades to recover, wildlife is easily disturbed, and off-road damage is often permanent.

Responsible travel in Iceland includes:

  • Staying on marked roads and trails
  • Respecting wildlife and natural formations
  • Following local laws and safety guidelines
  • Leaving nature exactly as you found it

Many travelers also follow the Icelandic Pledge, a national initiative visitors to travel safely respect nature, and behave responsibly. It serves as a reminder that enjoying Iceland comes with shared responsibility.

the small village of Mjoifjordur in East Iceland

Why Choose Firefly Iceland for Responsible Travel?

Renting a car gives you the freedom to explore Iceland at your own pace while avoiding the pressure of crowded tour schedules. When done responsibly, self-drive travel can actually reduce environmental strain.

With Firefly Iceland, you can:

  • Avoid large tour buses and peak-time congestion
  • Travel during quieter hours
  • Reach lesser-known destinations responsibly
  • Adjust your plans based on weather and road conditions

Driving yourself noes not make it harder to follow Icelandic laws, as long as you respect road signs, stay on marked routes, and follow local guidelines.

Related reading: Should I Rent a Car in Iceland?

Waterfall in Iceland

Tips for Responsible Travel in Iceland

Stick to Marked Roads and Avoid Off-Road Driving

Off-road driving is illegal in Iceland and causes long-lasting damage to nature. Even a single tire track across the moss or volcanic soil can take decades to heal. Always stay on paved roads, gravel roads, and clearly marked tracks.

Stay on Trails and Park Only in Designated Areas

Marked trails exist to protect both visitors and the environment. Leaving paths or parking outside designated areas slowly erodes the landscape and puts others at risk. If a short walk is required, it is always worth it.

Take Only Photos, Leave Only Footprints

Iceland offers incredible photo opportunities, but capturing the perfect shot should never come at nature’s expense. Do not pick flowers, stack rocks, or approach wildlife. Admire from a distance and leave no trace behind.

Practice Leave No Trace Principles

Take all rubbish with you, reduce single-use plastics, and use proper restroom facilities whenever possible. Responsible travel also means respecting nature in small, everyday actions. Whether you’re hiking, picnicking, or just hanging out, always clean up after yourself.

a gear guide to the iceland highland

Unique Experiences While Being a Responsible Tourist

Venture Off the Beaten Path, But Not Off the Road

Some of Iceland’s most memorable locations are away from the busiest tourist routes. Exploring quieter places is encouraged, as long as you stay on legal roads and marked paths.

Sleep under the Stars Responsibly

Camping and campervan travel are popular in Iceland, but they come with rules. Always camp at designated campsites and follow local regulations. Wild camping is restricted and often not allowed.

Embrace the Icelandic Pledge

By committing to the Icelandic Pledge, travelers agree to respect nature, follow safety guidelines, and behave responsibly. It is a simple way to travel with awareness and care.

the  iceland golden circle thingvellir national park

Frequently Asked Questions About Responsible Travel in Iceland

Summer in Iceland

Conclusion

Responsible travel in Iceland is about awareness, respect and simple choices that protect nature. Staying on roads, respecting trails, and traveling thoughtfully all help preserve the landscapes that make Iceland so special.

By renting a car with Firefly Iceland, you are not just choosing a low rate. You are choosing the freedom to explore Iceland responsibly safely, and sustainably. Travel smart, respect nature, and enjoy Iceland knowing you are helping protect it for future travelers.

Cheapest rental car options in our fleet

VW-POLO

VW Polo or similar | Manual (EDMN) 2022-2024

Group A Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 2 Large
  • 5 Doors
  • Manual
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • Front Wheel Drive
  • 99 C02 g/km
  • Adjustable Steering
  • ABS
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW-GOLF

VW Golf or similar | Automatic (CDAN) – 2022-2024

Group: B2 Reservations are made by car category only. We cannot guarantee a specific car model.

  • 5 Passengers
  • 2 Large Bags
  • 5 Doors
  • Automatic
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • 1 Small Bag
  • 2 Large, 1 Small
  • 138 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW-GOLF-WAGON

VW Golf Wagon or similar | Automatic (CWAN) | 2022-2024

Group: T2 Reservations are made by car category only. We cannot guarantee a specific car model.

  • 5 Passengers
  • 4 Large
  • 5 Doors
  • Automatic
  • Airconditioning

This vehicle is NOT allowed in the highland F-roads.

You must be 20 years of age to drive this vehicle.

Additional Features
  • Front Wheel Drive
  • 130 C02 g/km
  • Adjustable Steering
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
DUSTER

Dacia Duster or similar |Manual| 4×4 (CFMN) -2022-2024

Group E2 Reservations are made by car category only. We cannot guarantee a specific car model.

  • 5 Passengers
  • 3 Large
  • 5 Doors
  • Manual
  • Airconditioning

Suitable for the highland F-roads. Please read Terms & Conditions.
You must be 20 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 116 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
VITARA

Suzuki Vitara or similar|Manual| 4×4 (IFMN) | 2022-2024

Group F Reservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 3 Large
  • 5 Doors
  • Manual
  • Airconditioning

Suitable for the highland F-roads. Please read Terms & Conditions.
You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
TIGUAN-GREY

VW Tiguan or similar|Automatic|4×4 (IFAR) | 2022-2024

Group: OReservations are made by car category only. We cannot guarantee a specific car model. or similar

  • 5 Passengers
  • 3 Large
  • 5 Doors
  • Automatic
  • Airconditioning

Suitable for the highland F-roads. Please read Terms & Conditions.
You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 176 C02 g/km
  • Adjustable Steering
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps